Approach

Every project starts with the story you're actually trying to tell — the audience, the feeling, the one thing that has to land.

Direction and art direction together: references, look, motion and the shape of each scene before a single frame is shot.

On set I direct and shoot for the edit — coverage that gives the cut room to breathe and surprise.

Edit, colour and sound, plus the interface or page the work lives on. It's not done until it feels inevitable.